ARCHIVIS
Menswear Brand: Identity, Visual Direction, Naming & Strategy, Labelling, Clothing Print Graphics.
Drawing from the pinnacle era of runway and grunge fashion, ARCHIVIS was created to bring the aesthetic of the 1990s and early 2000s to a wider audience. The brand heavily references the mood and design language of iconic labels like Raf Simons, Takahiro Miyashita’s Number (N)ine, and Jun Takahashi’s Undercover.
While brands like Basketcase and Jaded London exist in a similar modern space, ARCHIVIS was intentionally designed to feel more elevated and confident. We wanted a distinct visual identity and editorial approach that felt authentically connected to the original source inspiration, rather than just imitating a trend.
Working as the sole designer in direct collaboration with the Creative Director and Menswear Lead, we were able to build the brand's foundation from day one. This allowed me to shape the project holistically, leading everything from the initial naming, identity, and tone of voice, to the further campaign, casting, and environmental direction.
All design works shown are my contributions. The project was undertaken as the sole designer alongside the creative director and menswear lead.
Internal brand information blurred.
Internal brand information blurred.